Using Generative AI for commercial use offers numerous advantages over traditional methods of content creation. Particularly in the area of text-to-image generation, our customers can benefit from abstract and surrealistic works of art, for example for film posters, through to photorealistic product illustrations and designs and high-quality digital graphics for advertising and marketing. Even complete image compositions that can no longer be distinguished from a real professional photograph are already possible for us today. We can define and adapt the image content, such as motif, staging, background, set design and props, as well as the image design, e.g. using medium, visual style, epoch, lighting atmosphere and color grading, according to customer requirements. In this way, considerable costs can be saved that are incurred in a classic photo shoot with equivalent production quality.

That's why we, as one of the first production companies in Germany, started very early on to learn the complex and fascinating world of machine learning (ML) and generative artificial intelligence (AI/AI) and to integrate them into our workflow when creating videos and especially graphic designs, also on a commercial level. Today we can proudly claim to have mastered this rapidly developing technology at the highest professional level and to always be familiar with the latest models and techniques. In the almost year since its introduction, we have created well over 20,000 images and videos using Generative AI on over ten different platforms/tools and with several dozen models, and even trained and published several of our own models.